Toronto now has a first standalone boutique of a luxury heritage brand Belstaff. The brand has opened it’s 1,100 square foot freestanding store in the city’s Yorkville Village shopping mall in partnership with a reputable retail family Zappacosta, doing this kind of business for generations. Belstaff is just one of the upscale brands that will set it’s business at Yorkville Village this fall, as the centre is seen as promising and wealthy shopping destination.
The brand, founded in Longton, Stoke-on-Trent, Staffordshire in 1924, was the first company that used wax cotton in the manufacturing of waterproof apparel for motorcycling. Since then, they keep setting records for producing clothing made of premium materials, leather, in particular.
Thanks to a successful cooperation with the two main consultants of a family business, the Belstaff brand has opened it’s store in partnership with Philip and Leandra Zappacosta. This family has been in the retail business for more than fifty years maintaining their retail operations in Toronto’s Yorkville area.
New Belstaff boutique will offer an expansive collection of fashions, footwear and accessories for men. It is said the best part of the collection includes an impressive selection of outerwear, sweaters and denim for the fall and winter season. Style of items may be described as everything from refine to a bit rough, having in mind the brand nurtures bikers related fashion, but also the style suitable for urban modern men. It is announced the Belstaff Kids collection is planned to be launched as well, but not before spring of 2018.
Interior of the store is designed with items imported from Europe, and they follow the brand’s style - simple but eye-catching. Light grey walls contrast with black details, both inside and out while the store’s facade features an elegant rounded corner. The location of a boutique is carefully chosen, since directly across from Belstaff, there is the restaurant concept, Palm Lane, with a seating area that faces directly towards boutique. Fitness concept SoulCycle has an entrance nearby, as well as a galerie, a famous shoe strore and the first North American store of a upscale Italian brand Eleventy.
What led to opening of Belstaff’s first standalone store was the brand’s highly successful sales, so it is no surprise the Belstaff's CEO, Gavin Haig, said he expects at least two more Belstaff boutiques in Canada, with Vancouver as the next target.